2024 MSCPA Annual Convention: Details

Livestream Only: Hot Topics: Management of Accounting Practice/Firm Administration

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Wednesday, May 1, 2024 @ 11:00am 12:00pm
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Join other managing partners, firm leaders, and firm administrators for this interactive session to discuss hot topics in managing your accounting practice.

We will kick off our firm management series with powerful speaker Carla McCall.  She will delve into firm business models with strategies and tactics for attracting and retaining talent in the midst of the pipeline crisis.  Some points of interest will include:

  • Image of the profession
  • Flexibility
  • Learning and development opportunities
  • Client right sizing
  • Compensation models
  • Coaching and career development
  • Innovation and use of technology
  • Transparency of earnings
  • Plus more


Category Amount
General 1.00

Course Materials

Links to the e-materials will be listed with your course registration in your account on the MSCPA website seven calendar days before the course. You will receive an e-mail when the materials are available.


Carla McCall

Carla McCall

Carla M. McCall, CPA, CGMA

Carla McCall, CPA, CGMA is Managing Partner of AAFCPAs, a preeminent, 300+ person CPA and consulting firm based in New England. She is Vice-Chair of the Board of Directors of American Institute of Certified Public Accountants (AICPA). Carla was named one of the Most Powerful Women in the Accounting Profession in 2020-2021, 2022, and 2023 by the AICPA and CPA Practice Advisor Magazine. Her dynamic executive leadership, bold practicality, and enthusiasm to embrace change is setting the standard for mission driven, growth organizations. She has been an instrumental force in the evolution and growth of AAFCPAs, responsible for driving the expansion of services beyond the core audit and tax, such as managed accounting, wealth management, robotic process automation, IT & cyber security, system selection & implementation, and data analytics.

Carla recognizes the importance of setting an influential tone at the top to inspire AAFCPAs' people-first, cultural environment. Some of the programs she's launched include: AAFCPAs' Women's Opportunity Network, DEI initiative, Innovation Lab and Changemaker Challenge, Automation Center of Excellence (CoE), Zip2CPA credentialing accelerator program, and E3 Intern Accelerator Program. She leads with authenticity and her commitment to service, volunteerism, and purposeful work is contagious. She inspires new pathways to growth, sustainability, and excellence.